- The Fire
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- The Fire - 3
The Fire - 3
Staring deep into your own eyes, giving away the farm to the influencer, and 3 ways to keep from boring others

Simplify Communication - Get attention
Today’s Newsletter:
Around the fire The Tinder The Kindling The Fuelwood The Match | Selling to yourself on video calls 3 ways to stop boring prospects 2 podcasts you need to check out 1 atomic offer they can’t refuse LIGHT IT UP! |

Around the Fire
Do you talk to yourself when selling on Zoom?
I’ve found myself staring into the dreamy eyes of… myself… when selling and the prospect hasn’t turned their camera on.
While there is no way to encourage your prospect to turn their camera on while in the meeting, you may be able to address this prior to the call!
Setting an automatic reminder for your upcoming call, and expressing your expectations for the call could be a good way to encourage them to be on camera for your discussion.
Slightly nudging them with this line in your reminder:
“I plan to be on camera, and would love it if you would be able to do so as well for our discussion” could be just the gentle touch someone may need to get the message.
Body language is such a huge aspect of reading your prospect and ensuring they’re listening, and following along/engaged to your pitch or the discussion. It could help you pivot if you feel the conversation isn’t trending in the direction you want it to, and it could be the difference between making a sale, and falling short.
I also think this is important because I’ve found myself looking at myself too much during pitch meetings where both I and the prospect are on camera. Partially from vanity, partially from the experience of being on camera while the prospect is not, this habit is one that leaves me missing cues because I’m looking in the wrong place.
So part 2 of this segment of “Around the Fire” is to encourage you to do whatever it takes to truly zero in on the prospect while your talking with them to make sure you’re picking up on their body language.

The Tinder
3 email hacks to keep your emails from being boring and not getting the message across
Keep them short
Do you ever like reading emails that are longer than 2 sentences? Neither does anyone you’re selling to. Get your point across quickly and concisely. If you can’t, call them.
Try to use the words “I” and “me” as little as possible
You want them to feel like your message has them at the center of it. Don’t use the words “I” or “me” more than 1-2 times per email, if possible.
Add some level of value in each email, especially follow-ups
Following up is great, adding value in a follow-up is better. Do whatever you can to get them to respond and give you clear next steps on whatever you and they are working on together.

The Kindling
2 Podcasts worth their weight in commissions

This was the first podcast I started listening to when I became a sales person and wanted to improve my game. Scott Ingram, the host, does an awesome job of drawing incredibly valuable insights out of the individuals he’s interviewing, and providing great guidance to sales reps looking to improve communication and trust.
Audience - 13+, sales people, saas, interested in professional development
This podcast will leave your head spinning thinking how easy it must be to start a business. The hosts, Sam and Shaan, break business down into some of the most interesting aspects, and help nudge you closer and closer to starting the business you’ve always wanted to start!
Audience - 18+, entrepreneurs, business owners, investors, high-net-worth individuals

The Fuelwood
1 Atomic Offer They Can’t Refuse
Give your most popular friends your stuff for free.
Who do you know that knows everyone? Who do you know that has access to tons of eyeballs? Start there. Give that person more value and partnership than you think is reasonable, logical, etc.
Why?
Because they’ve figured out something you have not: Either how to get in front of a ton of people, or how to use their time better than you regarding getting in front of a ton of people.
This benefits you because if you can find a way to help them grow their influence, or their income, you may be able to arbitrage their audience, and create brand gravity for your product. You may be able to increase your views for a little more than you’d like to pay, and in the end it could end up being the push to get you over the mountaintop.
The atomic offer is this: Give away as much as you can to people that get a lot more social views than you. Give away enough to get them talking about your product and services naturally and in all contexts, not just a one-off video.

Go get it started! If you’re looking to start a business and need help, or are looking to increase sales velocity, please reach out to [email protected].
Here are our recommended steps to getting started:
Get your website up - this is a digital home for your business
Know where and how you’re going to sell - whether you sell services or watermelons, know how you’re going to get customers
Get your LLC setup - this can be done quite easily, Youtube can point you in the right direction, and so can we
Get your first client - reach out to friends and family and get your product moving
Market your hot-buns off - free giveaways, paid ads, social media, email marketing, etc. Just get out there and get the eyeballs you need
Watch the fire grow!!!!!!!!!!!
Thank you for being a part of our community. We are passionate about helping sales people, business owners, and others start fires of growth and entrepreneurship. If you found this email helpful, please forward it to someone.
-The FireStarters