Simplify Communication - Get attention

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Today’s Newsletter:

We’ve all been there: Scheduled meetings too tight together and are speeding in our car to try and get to a meeting on time and had to dial in from our phone.

So it got me thinking: what’s better?

Asking for a few extra minutes to get situated, or jumping into a zoom meeting on time, but not being in a focused area for your discussion?

So I ran a poll on Linked In and was quite surprised with the results that came back:

Most of the feedback was that the preference was “Being in a focused area” even if you have to ask for a few extra minutes.

So here is your sales discussion Around the Fire today: Next time you’re running behind for a meeting, shoot a quick email to your point of contact to let them know you need a few extra minutes, but you’ll be in a focused area when you do log in to the call, ready to give them your full attention.

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This one question is a game changer not just in sales, but in all areas of life and business:

1.  Ask for their advice/insight on something

   1. This is a huge one! If you call them, and they make it clear they don’t want to talk, ask “Hey [first name'], before we hang up, I’m hoping to add value to businesses like yours, so as I’m cold calling what advice would you give me to help a business see the value in this service?”

      That may be just enough to disarm them, and give you some very valuable insights.

2.  Get specific to the prospect

   1. Just like with Google ads, the more targeted you can get with your outreach to increase the likelihood of engagement, the better. The more targeted, the more time you can afford to do a few minutes of research about the person you’re calling.

      What specific, yet available information can you grab from the person you are wanting to cold call/email to make it sticky, valuable, personal, and quick?

3. Offer a free product/service/time in your email signature

   1. This is what we call “sales compound interest”. If your email signature can offer value, and someone is opening 3-5 of your emails, you may be able to grab their attention by offering them something completely for free.

      Add a free offer, your calendar, and some examples of the work you’ve done in your email signature and see if that helps land a few more eyeballs.

One old, one less old, both of these books was instrumental in how I communicate not just with prospects but with everyone.

• How to Win Friends and Influence People

  This is an age-old classic, and a great reminder for the generation we are living in now that being open and social with something as simple as a smile is a great way to win friends and influence people. Highly recommend everyone reads this book post graduation as they’re beginning their career.

  • Audience - Everyone!

• The Laws of Human Nature

  This is a book I read more recently that I found incredibly enlightening about the importance of not only recognizing certain patterns in the individuals around you, but recognizing them in yourself as well. You want to become a master of communication? Become a master on the Laws of Human Nature.

  • Audience - 18+ : While this book doesn’t include any adult content, I recommend being a little older to appreciate the information a little more.

100% referral commission to your network.

How crazy would it be if every single person you know was offering your product to the people around them? It would get a little crazy… In a good way.

What could you do to turn every one of your friends and clients into a hot referral partner of yours? Would 100% commission even accomplish that?

Get as many people hyped to talk to others about your product as you possibly can by offering a 100% referral commission on the work you do. Make sure it is quality work, and keep in mind that the strategy is to increase your visibility.

This is an atomic offer for the following reasons:

1. If it lands, you’re going to have more work than you know what to do with.

2. You’re going to be over leveraged, and people are going to know who you are and want to see you win for how much your giving.

3. You can control the offer - Lets say you are a chiropractor, so offer 100% referral commission on the first visit, not the entire treatment plan. OR a content creator and offer 100% referral commission on the first article/video, not the entire partnership. OR you’re a software and have lower overhead, so you can afford 100% referral commission on the entire first year!

Figure out if/how this applies to your business and see what happens!

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Go get it started! If you’re looking to start a business and need help, or are looking to increase sales velocity, please reach out to [email protected].

Here are our recommended steps to getting started:

1. Get your website up - this is a digital home for your business

2. Know where and how you’re going to sell - whether you sell services or watermelons, know how you’re going to get customers

3. Get your LLC setup - this can be done quite easily, Youtube can point you in the right direction, and so can we

4. Get your first client - reach out to friends and family and get your product moving

5. Market your hot-buns off - free giveaways, paid ads, social media, email marketing, etc. Just get out there and get the eyeballs you need

6. Watch the fire grow!!!!!!!!!!!

Thank you for being a part of our community. We are passionate about helping sales people, business owners, and others start fires of growth and entrepreneurship. If you found this email helpful, please forward it to someone.

-The FireStarters